Every page of your website is a stack of blocks, one under the other: a big opening photo, a short text about you, a gallery, your reviews, a contact form. You build a page by adding blocks, putting them in the order you like and removing the ones you don't need.

This guide shows you how to add a block, how to move it, copy it and delete it. To change what's inside a block (its words, photos and buttons), see Edit text, photos and buttons.

Two kinds of blocks

When you add a block, the catalog shows two families. They look the same on your site; the difference is how much you can change:

Ready-made — the layout is already done. You change the text, the photos and the style, and the block keeps its shape. Best when you want a good result quickly.
Freeform — every element (a title, a photo, a button) sits on a canvas where you can move it, resize it, add new ones or remove them. Best when you want a layout that is exactly yours.

Not sure? Start with a Ready-made block. You can always add a Freeform one next to it.

Add a block

Open the page in the editor and move the mouse over a block. An Add block button appears on its top edge and on its bottom edge.
Click the one where you want the new block: above or below. A line shows where it will go.
The Add block catalog opens. On the left, pick a category, like Hero, Gallery or Contact. You can also type in Search blocks...
Each category shows its Freeform blocks and its Ready-made blocks. Use All, Freeform or Ready-made at the top right to see only one family.
Click the block you like. The catalog closes and the block appears on the page, in the place you chose, already filled with sample text and photos.

Tip: want a blank canvas? At the top of the catalog, Empty block starts a Freeform block with nothing in it, and Generate with AI builds one from a short description.

On an empty page, use Add the first block in the middle of the page.

Move a block up or down

Move the mouse over a block. A small bar appears at its top right corner. Hover each icon to see its name.

Click Move Up (the arrow pointing up) to swap the block with the one above it.
Click Move Down (the arrow pointing down) to swap it with the one below.

To move a block further, click the arrow again: each click moves it one place.

Copy or delete a block

Duplicate (the two squares icon) puts an exact copy right below the block. Handy when you want two sections with the same look: copy one, then change the words and photos of the copy.
Delete (the bin icon) asks you to confirm, then removes the block from the page. Press Delete in the window to go ahead, or Cancel to keep it.

When do visitors see it?

Your changes are saved as a draft while you work: the top bar says Draft saved. Visitors keep seeing the old version until you press Publish page at the top right. Use Preview to look at the page as a visitor before you publish. See Publish your website.

Changed your mind? The two arrows next to Preview are Undo and Redo.

Good habits

One idea per block. A block for who you are, one for your work, one for how to book you. Short pages with clear blocks read better than one long block.
Start from a Ready-made block and switch to Freeform only when you need a layout the Ready-made ones don't have.
Duplicate instead of starting again when you want two sections that look alike.
Check the phone view after adding or moving blocks. See Your site on a phone.